Nachhaltigkeitsmarketing vs. nachhaltiges Marketing am Beispiel der gesetzlichen Krankenkassen
Book chapter (January 2012)
The most recent citing publications are shown below. View all 12 publications that cite this research output on Dimensions.
Futures Studies and Future-Oriented Technology Analysis Principles, Methodology and Research Questions
Preprint in SSRN Electronic Journal (January 2011)
The effects of customer benefit and regulation on environmental product innovation. Empirical evidence from appliance manufacturers in Germany
Article in Ecological Economics (June 2009)