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Euro-Asian Management and Business I

Overview of attention for book
Cover of 'Euro-Asian Management and Business I'

Table of Contents

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    Book Overview
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    Chapter 1 Guest Editor’s Introduction
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    Chapter 2 Germany and East Asia — The Market and Market Demands from the Perspective of an Electrical Engineering Company
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    Chapter 3 European Direct Investment in Japan
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    Chapter 4 The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups
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    Chapter 5 Marketing German Environmental Technologies in the Peoples’ Republic of China
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    Chapter 6 Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations
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    Chapter 7 A Comparison of Japanese “Hybrid Factories” in U.S., Europe, and Asia
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    Chapter 8 Strategic Control in Korean MNCs
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    Chapter 9 Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates’ Strategies of Upward Influence
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    Chapter 10 Risk Management in Trade with Central European Countries
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    Chapter 11 The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners
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    Chapter 12 The Dynamics and Competitiveness of European-Asian Trade Flows
Attention for Chapter 5: Marketing German Environmental Technologies in the Peoples’ Republic of China
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Chapter title
Marketing German Environmental Technologies in the Peoples’ Republic of China
Chapter number 5
Book title
Euro-Asian Management and Business I
Published by
Gabler Verlag, Wiesbaden, January 1995
DOI 10.1007/978-3-322-90983-1_5
Book ISBNs
978-3-40-913772-0, 978-3-32-290983-1
Authors

Dieter Beschorner, Michael Lesko, Andreas Schweinbenz

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 50%
Unknown 1 50%
Readers by discipline Count As %
Engineering 1 50%
Unknown 1 50%

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