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Chapter title |
Konzeption eines markenbasierten Verkaufssystems
|
---|---|
Chapter number | 20 |
Book title |
Interaktive Markenführung
|
Published by |
DUV, January 2006
|
DOI | 10.1007/3-8350-5701-4_20 |
Book ISBNs |
978-3-83-500396-5, 978-3-83-505701-2
|