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| Chapter title |
Market Segmentation
|
|---|---|
| Chapter number | 3 |
| Book title |
Building Routes to Customers
|
| Published by |
Springer, New York, NY, January 2009
|
| DOI | 10.1007/978-0-387-79951-3_3 |
| Book ISBNs |
978-0-387-79950-6, 978-0-387-79951-3
|
| Authors |
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer |