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Der Buchmarkt als Kommunikationsraum

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Cover of 'Der Buchmarkt als Kommunikationsraum'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Medienökonomische Relevanz von Kommunikation für den Buchmarkt
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    Chapter 3 Personale Kommunikation
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    Chapter 4 Massenmediale Kommunikation
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    Chapter 5 Onlinekommunikation
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    Chapter 6 Vernetzung als Chance für die Buchindustrie?
Attention for Chapter 4: Massenmediale Kommunikation
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