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| Chapter title |
Methodische Überlegungen
|
|---|---|
| Chapter number | 3 |
| Book title |
Kulturelle Parameter in der Werbung
|
| Published by |
VS Verlag für Sozialwissenschaften, January 2011
|
| DOI | 10.1007/978-3-531-92635-3_3 |
| Book ISBNs |
978-3-53-117474-7, 978-3-53-192635-3
|
| Authors |
Bettina Temath, Temath, Bettina |