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Chapter title |
The Strategic Role of Customer Databases in E-Marketing
|
---|---|
Chapter number | 35 |
Book title |
New Perspectives on Information Systems Development
|
Published by |
Springer, Boston, MA, January 2002
|
DOI | 10.1007/978-1-4615-0595-2_35 |
Book ISBNs |
978-1-4613-5149-8, 978-1-4615-0595-2
|
Authors |
Jacek Unold, Unold, Jacek |