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| Chapter title |
Strategische Marketingplanung für das Museum
|
|---|---|
| Chapter number | 5 |
| Book title |
Museumsmarketing
|
| Published by |
VS Verlag für Sozialwissenschaften, January 2012
|
| DOI | 10.1007/978-3-531-18761-7_5 |
| Book ISBNs |
978-3-53-118556-9, 978-3-53-118761-7
|
| Authors |
Martin Gentischer, Gentischer, Martin |