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| Chapter title |
Mehr als die BRIC – Schlussbemerkung
|
|---|---|
| Chapter number | 10 |
| Book title |
Erfolgreicher Markenaufbau in den großen Emerging Markets
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-14112-7_10 |
| Book ISBNs |
978-3-65-814111-0, 978-3-65-814112-7
|
| Authors |
Niklas Schaffmeister, Florian Haller |