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Public Relations und Kommunikationsmanagement

Overview of attention for book
Cover of 'Public Relations und Kommunikationsmanagement'

Table of Contents

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    Book Overview
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    Chapter 1 Ausgangssituation: „Conditions of uncertainty and flux“
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    Chapter 2 Reputation: Zur anthroplologischen Grundlage strategischer Kommunikation
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    Chapter 3 Theoretische Grundlagen einer medienwissenschaftlichen Rekonstruktion von Public Relations (PR) und Kommunikationsmanagement (KM)
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    Chapter 4 Kommunikationsmanagement als Organisations— und Wissensmanagement
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    Chapter 5 Eine induktive Theorie der Public Relations
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    Chapter 6 Zusammenfassung
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    Chapter 7 Exkurs: PR als ‘Literatur’ der Gesellschaft
Attention for Chapter 6: Zusammenfassung
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