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Chapter title |
Brand Strategies of Firms from Emerging Economies
|
---|---|
Chapter number | 15 |
Book title |
Internationalization of Emerging Economies and Firms
|
Published by |
Palgrave Macmillan, London, January 2012
|
DOI | 10.1057/9780230363663_15 |
Book ISBNs |
978-1-349-34555-7, 978-0-230-36366-3
|
Authors |
Claude Chailan, Francis Ille, Chailan, Claude, Ille, Francis |