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| Chapter title |
Ökonomische und psychologische Grundlagen der Werbung
|
|---|---|
| Chapter number | 3 |
| Book title |
Soziologie der Werbung
|
| Published by |
VS Verlag für Sozialwissenschaften, January 1999
|
| DOI | 10.1007/978-3-322-97405-1_3 |
| Book ISBNs |
978-3-32-297406-8, 978-3-32-297405-1
|
| Authors |
Thomas Schnierer, Schnierer, Thomas |