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| Chapter title |
Concept of Marketing
|
|---|---|
| Chapter number | 7 |
| Book title |
The Product Manager's Toolkit®
|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-49998-7_7 |
| Book ISBNs |
978-3-31-949997-0, 978-3-31-949998-7
|
| Authors |
Gabriel Steinhardt, Steinhardt, Gabriel |