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Staying the Consumption Course

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Cover of 'Staying the Consumption Course'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research
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    Chapter 3 A Model of the Consumer Lock-in Process in Service Relationships
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    Chapter 4 Longitudinal Study with Service Consumers in Higher Education
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    Chapter 5 Final Discussion
Attention for Chapter 2: Theoretical Foundation – Path Dependence, Consumer Behavior, and Service Relationship Research
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