You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Werbung und Werbemarkt
|
|---|---|
| Chapter number | 15 |
| Book title |
Medienökonomie
|
| Published by |
VS Verlag für Sozialwissenschaften, January 1999
|
| DOI | 10.1007/978-3-322-92510-7_15 |
| Book ISBNs |
978-3-53-112713-2, 978-3-32-292510-7
|
| Authors |
Jürgen Heinrich |