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Countering Counterfeit Trade

Overview of attention for book
Cover of 'Countering Counterfeit Trade'

Table of Contents

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    Book Overview
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    Chapter 1 An Introduction to Counterfeit Markets
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    Chapter 2 Understanding Counterfeit Supply
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    Chapter 3 Counterfeit Demand and the Role of the Consumer
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    Chapter 4 Established Anti-counterfeiting Approaches – Best Practices
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    Chapter 5 Implementing Anti-counterfeiting Measures
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    Chapter 6 Determining the Market Share of Counterfeit Articles
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    Chapter 7 Implications for Affected Enterprises
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    Chapter 8 Principles of Product Security Features
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    Chapter 9 The Potential of RFID for Brand- and Product-protection
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    Chapter 10 Guidelines
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    Chapter 11 Concluding Remarks
Attention for Chapter 3: Counterfeit Demand and the Role of the Consumer
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