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International Business Ethics

Overview of attention for book
Cover of 'International Business Ethics'

Table of Contents

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    Book Overview
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    Chapter 1 Becoming a Top-Notch Player
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    Chapter 2 The Natural Priority of Moral Virtue
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    Chapter 3 Business Ethics and the Sciences
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    Chapter 4 Moral Decision-Making in Business
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    Chapter 5 Free and Fair Competition in Business
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    Chapter 6 Customers: Consumer Rights and Responsibilities
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    Chapter 7 Customers: Marketing Ethics
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    Chapter 8 Employees: Dignity and Workers’ Rights
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    Chapter 9 Employees: Discrimination and Sexual Harassment
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    Chapter 10 Employees: Whistle-Blowing
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    Chapter 11 Investors: Ethics and Finance
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    Chapter 12 Investors: Investment, Ethics, and Corporate Responsibility
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    Chapter 13 Competitors: Intellectual Property Rights
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    Chapter 14 Competitors: Fighting Corruption in the Marketplace
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    Chapter 15 The Social Environment: Business Etiquette and Cultural Sensitivity
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    Chapter 16 The Social Environment: Ethics and Information Technology
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    Chapter 17 The Social Environment: Philanthropy
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    Chapter 18 The Social Environment: Welfare and Corporate Social Responsibility
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    Chapter 19 The Natural Environment: Ethics and the Environment
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    Chapter 20 Toward a New Paradigm of Business Economics
Attention for Chapter 7: Customers: Marketing Ethics
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Citations

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12 Dimensions

Readers on

mendeley
3 Mendeley
Summary Dimensions citations
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Chapter title
Customers: Marketing Ethics
Chapter number 7
Book title
International Business Ethics
Published by
Springer, Berlin, Heidelberg, January 2016
DOI 10.1007/978-3-662-47434-1_7
Book ISBNs
978-3-66-247433-4, 978-3-66-247434-1
Authors

Stephan Rothlin, Dennis McCann

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 33%
Unknown 2 67%
Readers by discipline Count As %
Computer Science 1 33%
Unknown 2 67%

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