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Mendeley readers
Chapter title |
Kundenempfehlungen als Marketinginstrument
|
---|---|
Chapter number | 12 |
Book title |
Konsumentenverhaltensforschung im 21. Jahrhundert
|
Published by |
Deutscher Universitätsverlag, January 2008
|
DOI | 10.1007/978-3-322-87400-9_12 |
Book ISBNs |
978-3-82-448169-9, 978-3-32-287400-9
|
Authors |
Thorsten Posselt, Dubravko Radić, Anna Fetzer, Posselt, Thorsten, Radić, Dubravko, Fetzer, Anna |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 11 | 50% |
Student > Master | 5 | 23% |
Professor | 1 | 5% |
Other | 1 | 5% |
Researcher | 1 | 5% |
Other | 1 | 5% |
Unknown | 2 | 9% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 12 | 55% |
Economics, Econometrics and Finance | 5 | 23% |
Computer Science | 1 | 5% |
Social Sciences | 1 | 5% |
Unknown | 3 | 14% |