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Die Lead-Markt-Strategie

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Attention for Chapter 1: Überblick über das Lead-Markt-Konzept
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Chapter title
Überblick über das Lead-Markt-Konzept
Chapter number 1
Book title
Die Lead-Markt-Strategie
Published by
Springer, Berlin, Heidelberg, January 2006
DOI 10.1007/3-540-32465-8_1
Book ISBNs
978-3-54-024177-5, 978-3-54-032465-2