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【新刊】Media and Digital Managementはメディア、コミュニケーション、情報、ビジネスを専攻する学生向けの入門書。MBAカリキュラムの基本的要素をメディア管理に適用した、わかりやすく包括的で最適な一冊。https://t.co/LdsAaoyhHK 電子書籍→https://t.co/LdsAaoyhHK https://t.co/oy8lBrMpwA
Media and Digital Management
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 The Information Environment
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Altmetric BadgeChapter 3 Production Management in Media and Information
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Altmetric BadgeChapter 4 Technology Management in Media and Information Firms
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Altmetric BadgeChapter 5 Human Resource Management for Media and Information Firms
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Altmetric BadgeChapter 6 Financing Media, Information, and Communications
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Altmetric BadgeChapter 7 Intellectual Asset Management
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Altmetric BadgeChapter 8 Managing Law and Regulation
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Altmetric BadgeChapter 9 Demand and Market Research for Media and Information Products
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Altmetric BadgeChapter 10 Marketing of Media and Information
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Altmetric BadgeChapter 11 Pricing of Media and Information
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Altmetric BadgeChapter 12 Distribution of Media and Information
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Altmetric BadgeChapter 13 Accounting in Media and Information Firms
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Altmetric BadgeChapter 14 Strategy Planning in Media and Information Firms
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Altmetric BadgeChapter 15 Concluding Observations