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Media and Digital Management

Overview of attention for book
Cover of 'Media and Digital Management'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Information Environment
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    Chapter 3 Production Management in Media and Information
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    Chapter 4 Technology Management in Media and Information Firms
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    Chapter 5 Human Resource Management for Media and Information Firms
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    Chapter 6 Financing Media, Information, and Communications
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    Chapter 7 Intellectual Asset Management
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    Chapter 8 Managing Law and Regulation
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    Chapter 9 Demand and Market Research for Media and Information Products
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    Chapter 10 Marketing of Media and Information
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    Chapter 11 Pricing of Media and Information
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    Chapter 12 Distribution of Media and Information
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    Chapter 13 Accounting in Media and Information Firms
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    Chapter 14 Strategy Planning in Media and Information Firms
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    Chapter 15 Concluding Observations
Attention for Chapter 9: Demand and Market Research for Media and Information Products
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