Towards Agile Marketing
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (June 2024)
The most recent citing publications are shown below. View all 37 publications that cite this research output on Dimensions.
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (June 2024)
Book chapter (April 2024)
Book chapter in Lecture Notes in Networks and Systems (March 2024)