French Stratégie push-pull Cited by user 2A01:E0A:161:120:BC39:D63D:F0D1:F059 on 14 Sep 2021 Les termes commerciaux push et pull trouvent leur origine dans la logistique et la gestion de la chaîne d'approvisionnement, mais sont également largement utilisés en…
English Push–pull strategy Cited by user Liberopoulos on 02 May 2021 The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing and in the hotel distribution business.