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Mendeley readers
| Title |
In-Game Advertising — Werbung in Computerspielen
|
|---|---|
| Published by |
Gabler, December 2007
|
| DOI | 10.1007/978-3-8349-9542-1 |
| ISBNs |
978-3-83-490702-8, 978-3-83-499542-1
|
| Authors |
Thomas, Wolfgang, Stammermann, Ludger |
Mendeley readers
The data shown below were compiled from readership statistics for 36 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 6% |
| Unknown | 34 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 11 | 31% |
| Student > Master | 10 | 28% |
| Professor > Associate Professor | 4 | 11% |
| Student > Ph. D. Student | 2 | 6% |
| Other | 2 | 6% |
| Other | 3 | 8% |
| Unknown | 4 | 11% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 28% |
| Computer Science | 7 | 19% |
| Economics, Econometrics and Finance | 7 | 19% |
| Social Sciences | 2 | 6% |
| Engineering | 2 | 6% |
| Other | 3 | 8% |
| Unknown | 5 | 14% |