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| Chapter title |
Starker Markenauftritt dank Kommunikationsmuster – Die klassischen Marken machen es vor
|
|---|---|
| Chapter number | 12 |
| Book title |
Medizin trifft Marke
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-06655-0_12 |
| Book ISBNs |
978-3-65-806654-3, 978-3-65-806655-0
|
| Authors |
Andreas Pogoda |