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European Retail Research

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Cover of 'European Retail Research'

Table of Contents

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    Book Overview
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    Chapter 1 Making Consumers Switch from Counterfeit to Genuine Luxury—A Retail Perspective
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    Chapter 2 Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing Strategy
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    Chapter 3 The World’s Leading E-Retailers and Environmental Sustainability
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    Chapter 4 Willingness to Pay in Food Retailing—An Empirical Study of Consumer Behaviour in the Context of the Proliferation of Organic Products
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    Chapter 5 Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities
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    Chapter 6 Food Retailing in Brazil: A General View
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    Chapter 7 Retailing in New Zealand: Where Are We and Where To Next?
Attention for Chapter 2: Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing Strategy
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Chapter title
Successful GAM Organisation for Companies that Supply International Retailers and the Role of international Marketing Strategy
Chapter number 2
Book title
European Retail Research
Published by
Springer Gabler, Wiesbaden, January 2015
DOI 10.1007/978-3-658-09603-8_2
Book ISBNs
978-3-65-809602-1, 978-3-65-809603-8
Authors

Bernhard Swoboda, Christoph Seibel, Andrea Schlüter

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