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Chapter title |
Strategische Dimensionen für den Aufbau und das Management eines globalen E-Commerce-Unternehmens am Beispiel bol.com
|
---|---|
Chapter number | 23 |
Book title |
Strategisches E-Commerce-Management
|
Published by |
Gabler Verlag, January 2001
|
DOI | 10.1007/978-3-322-84440-8_23 |
Book ISBNs |
978-3-32-284441-5, 978-3-32-284440-8
|
Authors |
Alexander Broich, Broich, Alexander |