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Mendeley readers
| Chapter title |
C Prozess und Management der Modernen Marketing-Kommunikation
|
|---|---|
| Chapter number | 3 |
| Book title |
Moderne Marketing-Kommunikation
|
| Published by |
VS Verlag für Sozialwissenschaften, Wiesbaden, January 2014
|
| DOI | 10.1007/978-3-531-19913-9_3 |
| Book ISBNs |
978-3-53-119912-2, 978-3-53-119913-9
|
| Authors |
Jörg Tropp |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 40% |
| Student > Doctoral Student | 1 | 20% |
| Student > Ph. D. Student | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 40% |
| Economics, Econometrics and Finance | 1 | 20% |
| Social Sciences | 1 | 20% |
| Unknown | 1 | 20% |