Technology and Consumption, Understanding Consumer Choices and Behaviors
Monograph (January 2012)
Competition and Technological Change in the Television Industry
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 The Neoclassical Paradigm
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Altmetric BadgeChapter 3 A ‘Managerial-Behavioural’ Paradigm
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Altmetric BadgeChapter 4 A ‘Schumpeterian’ Paradigm
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Altmetric BadgeChapter 5 The UK Television Industry
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Altmetric BadgeChapter 6 Viewdata and British Telecom
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Altmetric BadgeChapter 7 The Semiconductor Industry
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Altmetric BadgeChapter 8 Strategy and Control of the Firm
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Altmetric BadgeChapter 9 Technical Change
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Altmetric BadgeChapter 10 Marketing — Price
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Altmetric BadgeChapter 11 Marketing — Quality
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Altmetric BadgeChapter 12 Marketing — Distribution
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Altmetric BadgeChapter 13 Interaction Between Supply and Demand
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Altmetric BadgeChapter 14 Conclusions for Theory
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Altmetric BadgeChapter 15 Implications for Theory