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Competition and Technological Change in the Television Industry

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Cover of 'Competition and Technological Change in the Television Industry'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Neoclassical Paradigm
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    Chapter 3 A ‘Managerial-Behavioural’ Paradigm
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    Chapter 4 A ‘Schumpeterian’ Paradigm
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    Chapter 5 The UK Television Industry
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    Chapter 6 Viewdata and British Telecom
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    Chapter 7 The Semiconductor Industry
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    Chapter 8 Strategy and Control of the Firm
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    Chapter 9 Technical Change
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    Chapter 10 Marketing — Price
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    Chapter 11 Marketing — Quality
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    Chapter 12 Marketing — Distribution
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    Chapter 13 Interaction Between Supply and Demand
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    Chapter 14 Conclusions for Theory
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    Chapter 15 Implications for Theory
Attention for Chapter 6: Viewdata and British Telecom
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