Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka
Article in Sri Lanka Journal of Marketing (March 2021)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Article in Sri Lanka Journal of Marketing (March 2021)
Article in Journal of Documentation (January 2012)
Article in Systemic Practice and Action Research (June 2008)