Chapter 1 European Labour Markets: From Low to High Labour Demand Elasticities

Chapter 2 Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution

Chapter 3 Accounting in Europe: From National Accounting Charts to Globally Converging Standards

Chapter 4 Banking Supervision in Europe: From Basel I to Basel II

Chapter 5 European Entrepreneurship: From Deterministic Government Policy to Market Experimentation

Chapter 6 Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management

Chapter 7 The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic

Chapter 8 Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective

Chapter 9 European (Virtual) Team-Building: From Optimism to Efficiency

Chapter 10 International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence

Chapter 12 A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal