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| Chapter title |
Repräsentation des Branding im Gedächtnis
|
|---|---|
| Chapter number | 3 |
| Book title |
Integriertes Branding
|
| Published by |
Deutscher Universitätsverlag, January 2003
|
| DOI | 10.1007/978-3-322-91444-6_3 |
| Book ISBNs |
978-3-82-447814-9, 978-3-32-291444-6
|
| Authors |
Tobias Langner |