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Strategies for Innovators

Overview of attention for book
Attention for Chapter 7: New Market Entry: How to Internationalize a Web 2.0 Firm
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Citations

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Chapter title
New Market Entry: How to Internationalize a Web 2.0 Firm
Chapter number 7
Book title
Strategies for Innovators
Published by
Gabler, January 2009
DOI 10.1007/978-3-8349-8010-6_7
Book ISBNs
978-3-83-490761-5, 978-3-83-498010-6
Authors

Lukasz Gadowski, Michael Petersen

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 2 50%
Unknown 2 50%

Demographic breakdown

Readers by professional status Count As %
Researcher 3 75%
Student > Doctoral Student 1 25%
Readers by discipline Count As %
Business, Management and Accounting 3 75%
Social Sciences 1 25%