Social Media in der Organisationskommunikation
Springer Fachmedien Wiesbaden
Chapter title |
Integrationsmöglichkeiten von Brand Communities in die Unternehmenskommunikation am Beispiel des Spielernetzwerks
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Chapter number | 10 |
Book title |
Social Media in der Organisationskommunikation
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Published by |
Springer VS, Wiesbaden, January 2013
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DOI | 10.1007/978-3-658-02329-4_10 |
Book ISBNs |
978-3-65-802328-7, 978-3-65-802329-4
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Authors |
Claudia Liehr, Liehr, Claudia |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
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Engineering | 1 | 100% |