Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok
Article in Journal of Consumer Behaviour (October 2023)
The most recent citing publications are shown below. View all 69 publications that cite this research output on Dimensions.
Article in Journal of Consumer Behaviour (October 2023)
Article in Convergence The International Journal of Research into New Media Technologies (September 2023)
Article in Creative Industries Journal (May 2023)