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The Luxury Market in India

Overview of attention for book
Cover of 'The Luxury Market in India'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Renewing India’s Relationship with Luxury
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    Chapter 3 India’s Historical Luxury Fables
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    Chapter 4 The Changing Luxury Landscape
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    Chapter 5 Real Lives, Real Luxury
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    Chapter 6 Contemporary Lustre
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    Chapter 7 New Consumer, New Luxury
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    Chapter 8 Crossing the Indian Threshold
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    Chapter 9 Luxury Retailing in India
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    Chapter 10 Delivering a Luxury Brand Experience
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    Chapter 11 Fitting in India
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    Chapter 12 The Communication Dilemma
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    Chapter 13 Creating the Hype
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    Chapter 14 Bollywood and Luxury
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    Chapter 15 Luxury Living
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    Chapter 16 The Rise of Indian Luxury Brands
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    Chapter 17 Recognizing the Future
Attention for Chapter 13: Creating the Hype
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