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The Influence Agenda

Overview of attention for book
Cover of 'The Influence Agenda'

Table of Contents

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    Book Overview
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    Chapter 1 Why You Need The Influence Agenda
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    Chapter 2 The Origin of Stakeholders
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    Chapter 3 The Process is Trivial: The Implementation is Not
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    Chapter 4 Who are Your Stakeholders?
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    Chapter 5 More than Just Power: Analysing Your Stakeholders
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    Chapter 6 What are You Doing? Crafting Your Message
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    Chapter 7 Gentle Persuasion: Soft Power
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    Chapter 8 Hidden Power: Behavioural Economics
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    Chapter 9 A Dozen Reasons Why You’re Wrong: Handling Resistance
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    Chapter 10 Your Influence Agenda: Campaign Planning
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    Chapter 11 Making it Work: Campaign Management
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    Chapter 12 A Call to Action
Attention for Chapter 1: Why You Need The Influence Agenda
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