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European Retail Research

Overview of attention for book
Cover of 'European Retail Research'

Table of Contents

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    Book Overview
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    Chapter 1 Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments
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    Chapter 2 RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations
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    Chapter 3 Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes
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    Chapter 4 In-Store Logistics Processes in Austrian Retail Companies
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    Chapter 5 Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing
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    Chapter 6 Retailing in India – Background, Challenges, Prospects
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    Chapter 7 Retail in Poland − New Challenges and New Strategies
Attention for Chapter 6: Retailing in India – Background, Challenges, Prospects
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