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Kulturmarketing

Overview of attention for book
Cover of 'Kulturmarketing'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Geschichte und Entwicklung der Populären Musik
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    Chapter 3 Open Air — Massenveranstaltungen der Populären Musik 1969 – 1994
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    Chapter 4 Soziologie der Jugend, Kultur und Masse
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    Chapter 5 Kulturmarketing
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    Chapter 6 Gesamtresumée und Zukunftsprognosen für das Kulturmarketing
Attention for Chapter 2: Geschichte und Entwicklung der Populären Musik
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