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| Chapter title |
Symbole als Untersuchungsgegenstände der Markenführung
|
|---|---|
| Chapter number | 1 |
| Book title |
Symbole als Instrumente der Markenführung
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-3986-9_1 |
| Book ISBNs |
978-3-83-493985-2, 978-3-83-493986-9
|
| Authors |
Andreas Müller |