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Timeline
Chapter title |
Planung von Unternehmens- und Marketingstrategien
|
---|---|
Chapter number | 9 |
Book title |
Marketing
|
Published by |
Gabler Verlag, Wiesbaden, January 1998
|
DOI | 10.1007/978-3-322-93155-9_9 |
Book ISBNs |
978-3-32-293156-6, 978-3-32-293155-9
|
Authors |
Heribert Meffert |