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Mendeley readers
| Title |
Marketing Weiterdenken
|
|---|---|
| Published by |
Springer Fachmedien Wiesbaden, September 2017
|
| DOI | 10.1007/978-3-658-18538-1 |
| ISBNs |
978-3-65-818537-4, 978-3-65-818538-1
|
| Editors |
Bruhn, Manfred, Kirchgeorg, Manfred |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 27 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 9 | 33% |
| Student > Master | 9 | 33% |
| Other | 1 | 4% |
| Unknown | 8 | 30% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 41% |
| Economics, Econometrics and Finance | 4 | 15% |
| Computer Science | 2 | 7% |
| Nursing and Health Professions | 1 | 4% |
| Engineering | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 8 | 30% |