You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Erfolgsmessung
|
|---|---|
| Chapter number | 6 |
| Book title |
Viral Marketing
|
| Published by |
Gabler, January 2009
|
| DOI | 10.1007/978-3-8349-8258-2_6 |
| Book ISBNs |
978-3-83-491490-3, 978-3-83-498258-2
|
| Authors |
Sascha Langner, Langner, Sascha |