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Einführung in die Betriebswirtschaftslehre

Overview of attention for book
Attention for Chapter 7: Marketing
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Citations

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Chapter title
Marketing
Chapter number 7
Book title
Einführung in die Betriebswirtschaftslehre
Published by
Springer, Berlin, Heidelberg, January 2006
DOI 10.1007/3-540-28214-9_7
Book ISBNs
978-3-54-028213-6, 978-3-54-028214-3
Authors

Reinhold Decker, Ralf Wagner

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 50%
Unknown 1 50%