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Business Practices in Emerging and Re-Emerging Markets

Overview of attention for book
Cover of 'Business Practices in Emerging and Re-Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Market Liberalization in Emerging Economies: Changing Business Practices
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    Chapter 3 Business Orientation, Brand Image, and Business Performance
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    Chapter 4 Ethics and Profitability: Can They Coexist?
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    Chapter 5 Business Ethics and Marketing Practices in Nigeria
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    Chapter 6 Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
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    Chapter 7 Culture, Creativity, and Advertising
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    Chapter 8 The Current Marketing Practices in Ghana
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    Chapter 9 Performance Measurements of the International Joint Ventures in an Emerging Market
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    Chapter 10 Two Case Studies
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    Chapter 11 Change Management in MAST Africa Limited
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    Chapter 12 Conclusion
Attention for Chapter 6: Attitude of Indian Consumers toward Wine: Pleasure versus Prescription
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