Table of Contents

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   Book Overview
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   Chapter 1 Visual Attention
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   Chapter 2 Neurological Substrate of the HVS
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   Chapter 3 Visual Psychophysics
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   Chapter 4 Taxonomy and Models of Eye Movements
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   Chapter 5 Eye Tracking Techniques
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   Chapter 6 Head-Mounted System Hardware Installation
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   Chapter 7 Head-Mounted System Software Development
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   Chapter 8 Head-Mounted System Calibration
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    Chapter 9 Table-Mounted System Hardware Installation
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    Chapter 10 Table-Mounted System Software Development
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    Chapter 11 Table-Mounted System Calibration
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    Chapter 12 Using an Open Source Application Program Interface
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    Chapter 13 Eye Movement Analysis
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    Chapter 14 Advanced Eye Movement Analysis
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    Chapter 15 The Gaze Analytics Pipeline
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    Chapter 16 Eye Movement Synthesis
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    Chapter 17 Experimental Design
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    Chapter 18 Suggested Empirical Guidelines
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    Chapter 19 Case Studies
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    Chapter 20 Diversity and Types of Eye Tracking Applications
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    Chapter 21 Neuroscience and Psychology
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    Chapter 22 Industrial Engineering and Human Factors
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    Chapter 23 Marketing/Advertising
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    Chapter 24 Computer Science
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    Chapter 25 Conclusion