“Service” in Luxury Retailing in the Twenty‐First Century: An Exploratory Look at the Pleasure Boating Sector
Article in Psychology and Marketing (April 2017)
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The Luxury Market in Brazil
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Universe of Luxury
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Altmetric BadgeChapter 2 The Global Luxury Market
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Altmetric BadgeChapter 3 The Luxury Market in Brazil
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Altmetric BadgeChapter 4 Who Are the Luxury Consumers in Brazil?
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Altmetric BadgeChapter 5 Communication, Advertising and Events
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Altmetric BadgeChapter 6 Distributing Luxury Products and Services in Brazil
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Altmetric BadgeChapter 7 The Wealthiest and Most Powerful Cities in Brazil
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Altmetric BadgeChapter 8 Challenges for the Luxury Market in Brazil
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Altmetric BadgeChapter 9 The Potential of the Brazilian Luxury Market
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Altmetric BadgeChapter 10 Successful Brazilian Enterprises
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Altmetric BadgeChapter 11 The Future for Brazil and Its Luxury Market
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Altmetric BadgeChapter 12 Participating in the Market as Entrepreneur or Employee
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Altmetric BadgeChapter 13 Conclusion