↓ Skip to main content

Luxury Brands in Emerging Markets

Overview of attention for book
Cover of 'Luxury Brands in Emerging Markets'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Understanding the Brazilian Luxury Consumer
  4. Altmetric Badge
    Chapter 3 Novel Luxury: Made in Brazil
  5. Altmetric Badge
    Chapter 4 The Cultural Construction of Brazilian Bodies and Status
  6. Altmetric Badge
    Chapter 5 How History, Culture, and Demography Drive Luxury Consumption in Russia
  7. Altmetric Badge
    Chapter 6 Distribution Options and Consumer Profiles in the Russian Luxury Market
  8. Altmetric Badge
    Chapter 7 The Idiosyncrasies of Luxury Consumption in Russia
  9. Altmetric Badge
    Chapter 8 The Luxury Landscape in India: Consequences for the Wine Sector
  10. Altmetric Badge
    Chapter 9 From Local Taste to Luxury Experience: Insights into Culinary Distinction
  11. Altmetric Badge
    Chapter 10 The Rise of the Indian Female Luxury Consumer
  12. Altmetric Badge
    Chapter 11 Drivers of China’s Desire for Luxury and Consequences for Luxury Brands
  13. Altmetric Badge
    Chapter 12 The Evolution of Luxury Consumption in China
  14. Altmetric Badge
    Chapter 13 Connecting with the Chinese Consumer
  15. Altmetric Badge
    Chapter 14 Luxury in China: The End of Bling
  16. Altmetric Badge
    Chapter 15 Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong
  17. Altmetric Badge
    Chapter 16 China: Incubator of Luxury’s New Business Models
  18. Altmetric Badge
    Chapter 17 Towards a Definition of Authentic African Luxury: Luxe Ubuntu
  19. Altmetric Badge
    Chapter 18 Afro Luxe: The Meaning of Luxury in South Africa
  20. Altmetric Badge
    Chapter 19 Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

news
1 news outlet

Readers on

mendeley
42 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Luxury Brands in Emerging Markets
Published by
Palgrave Macmillan UK, March 2014
DOI 10.1057/9781137330536
ISBNs
978-1-349-46108-0, 978-1-137-33053-6
Editors

Atwal, Glyn, Bryson, Douglas

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 42 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 9 21%
Student > Bachelor 8 19%
Student > Ph. D. Student 8 19%
Student > Postgraduate 4 10%
Lecturer 1 2%
Other 4 10%
Unknown 8 19%
Readers by discipline Count As %
Business, Management and Accounting 21 50%
Arts and Humanities 3 7%
Social Sciences 3 7%
Environmental Science 2 5%
Design 2 5%
Other 2 5%
Unknown 9 21%