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| Chapter title |
Die Bedeutung und effektive Ausgestaltung der Nachkaufphase im Softwaremarkt
|
|---|---|
| Chapter number | 12 |
| Book title |
Marketing von Solutions
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-6302-4_12 |
| Book ISBNs |
978-3-83-492193-2, 978-3-83-496302-4
|
| Authors |
Florian Wüller, Wüller, Florian |